diff --git a/app/models/user.rb b/app/models/user.rb
index 69d63f3ac..27a884fa4 100644
--- a/app/models/user.rb
+++ b/app/models/user.rb
@@ -81,4 +81,11 @@ class User < ApplicationRecord
     personalisation = { otp: code }
     DeviseNotifyMailer.new.send_email(email, template_id, personalisation)
   end
+
+  def assignable_roles
+    return {} unless data_coordinator? || support?
+    return ROLES if support?
+
+    ROLES.except(:support)
+  end
 end
diff --git a/app/views/users/edit.html.erb b/app/views/users/edit.html.erb
index fb7a885ba..e6ae068fa 100644
--- a/app/views/users/edit.html.erb
+++ b/app/views/users/edit.html.erb
@@ -26,8 +26,9 @@
         spellcheck: "false"
       %>
 
-      <% if current_user.data_coordinator? %>
-        <%= roles = User::ROLES.map { |key, _| OpenStruct.new(id: key, name: key.to_s.humanize) }
+      <% if current_user.data_coordinator? || current_user.support? %>
+        <%= roles = current_user.assignable_roles.map { |key, _| OpenStruct.new(id: key, name: key.to_s.humanize) }
+
           f.govuk_collection_radio_buttons :role, roles, :id, :name, legend: { text: "Role", size: "m" }
         %>
 
diff --git a/app/views/users/new.html.erb b/app/views/users/new.html.erb
index 7af8daa0c..a3dea4fff 100644
--- a/app/views/users/new.html.erb
+++ b/app/views/users/new.html.erb
@@ -27,27 +27,25 @@
         value: @resource.email
       %>
 
-      <%= roles = User::ROLES.map { |key, _| OpenStruct.new(id: key, name: key.to_s.humanize) }
+      <%= roles = current_user.assignable_roles.map { |key, _| OpenStruct.new(id: key, name: key.to_s.humanize) }
         f.govuk_collection_radio_buttons :role, roles, :id, :name, legend: { text: "Role", size: "m" }
       %>
 
-      <% if current_user.data_coordinator? %>
-        <%= f.govuk_collection_radio_buttons :is_dpo,
-          [OpenStruct.new(id: false, name: "No"), OpenStruct.new(id: true, name: "Yes")],
-          :id,
-          :name,
-          inline: true,
-          legend: { text: "Are #{pronoun(@user, current_user)} a data protection officer?", size: "m" }
-        %>
-
-        <%= f.govuk_collection_radio_buttons :is_key_contact,
-          [OpenStruct.new(id: false, name: "No"), OpenStruct.new(id: true, name: "Yes")],
-          :id,
-          :name,
-          inline: true,
-          legend: { text: "Are #{pronoun(@user, current_user)} a key contact?", size: "m" }
-        %>
-      <% end %>
+      <%= f.govuk_collection_radio_buttons :is_dpo,
+        [OpenStruct.new(id: false, name: "No"), OpenStruct.new(id: true, name: "Yes")],
+        :id,
+        :name,
+        inline: true,
+        legend: { text: "Are #{pronoun(@user, current_user)} a data protection officer?", size: "m" }
+      %>
+
+      <%= f.govuk_collection_radio_buttons :is_key_contact,
+        [OpenStruct.new(id: false, name: "No"), OpenStruct.new(id: true, name: "Yes")],
+        :id,
+        :name,
+        inline: true,
+        legend: { text: "Are #{pronoun(@user, current_user)} a key contact?", size: "m" }
+      %>
 
       <%= f.govuk_submit "Continue" %>
     </div>
diff --git a/spec/models/user_spec.rb b/spec/models/user_spec.rb
index e8d0008a9..da518eb34 100644
--- a/spec/models/user_spec.rb
+++ b/spec/models/user_spec.rb
@@ -69,6 +69,32 @@ RSpec.describe User, type: :model do
       expect(user.need_two_factor_authentication?(nil)).to be false
     end
 
+    context "when the user is a data provider" do
+      it "cannot assign roles" do
+        expect(user.assignable_roles).to eq({})
+      end
+    end
+
+    context "when the user is a data accessor" do
+      let(:user) { FactoryBot.create(:user, :data_accessor) }
+
+      it "cannot assign roles" do
+        expect(user.assignable_roles).to eq({})
+      end
+    end
+
+    context "when the user is a data coordinator" do
+      let(:user) { FactoryBot.create(:user, :data_coordinator) }
+
+      it "can assign all roles except support" do
+        expect(user.assignable_roles).to eq({
+          data_accessor: 0,
+          data_provider: 1,
+          data_coordinator: 2,
+        })
+      end
+    end
+
     context "when the user is a Customer Support person" do
       let(:user) { FactoryBot.create(:user, :support) }
       let!(:other_orgs_log) { FactoryBot.create(:case_log) }
@@ -80,6 +106,15 @@ RSpec.describe User, type: :model do
       it "requires 2FA" do
         expect(user.need_two_factor_authentication?(nil)).to be true
       end
+
+      it "can assign all roles" do
+        expect(user.assignable_roles).to eq({
+          data_accessor: 0,
+          data_provider: 1,
+          data_coordinator: 2,
+          support: 99,
+        })
+      end
     end
   end
 
diff --git a/spec/requests/users_controller_spec.rb b/spec/requests/users_controller_spec.rb
index 26ada9557..34a2c9668 100644
--- a/spec/requests/users_controller_spec.rb
+++ b/spec/requests/users_controller_spec.rb
@@ -413,6 +413,10 @@ RSpec.describe UsersController, type: :request do
           expect(page).to have_field("user[is_dpo]")
           expect(page).to have_field("user[is_key_contact]")
         end
+
+        it "does not allow setting the role to `support`" do
+          expect(page).not_to have_field("user-role-support-field")
+        end
       end
 
       context "when the current user does not matches the user ID" do
@@ -638,6 +642,11 @@ RSpec.describe UsersController, type: :request do
         expect(response).to redirect_to("/organisations/#{user.organisation.id}/users")
       end
 
+      it "cannot assign support role to the new user" do
+        request
+        expect(page).not_to have_field("user-role-support-field")
+      end
+
       context "when the email is already taken" do
         before do
           FactoryBot.create(:user, email: "new_user@example.com")