Document personas

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+*.log
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+public/assets
+.byebug_history
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+public/packs
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docs/users.md

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-# User roles
+# User roles as modelled in the system
 
 ## External users
 
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 - Customer support (help desk) – can administrate all organisations
 - ADD statisticians – primary consumers of the data collected via CDS/DAP
+
+
+# Personas
+
+These personas reflect the research carried out to date (November 2021) on real world users of the service.
+
+## External personas from data providing organisations
+
+Data collector:
+![Data collector](images/personas/data-collector.jpg)
+
+Data inputter:
+![Data inputter](images/personas/data-inputter.jpg)
+
+Team manager:
+![Team manager](images/personas/team-manager.jpg)
+
+Systems expert:
+![Systems expert](images/personas/systems-expert.jpg)
+
+Strategic decision maker:
+![Strategic decision maker](images/personas/strategic-decision-maker.jpg)
+
+## Internal Personas
+
+Helpdesk:
+![Helpdesk](images/personas/helpdesk.jpg)
+
+Analyst/CORE team:
+![Helpdesk](images/personas/analyst.jpg)
+
+Policy maker:
+![Policy maker](images/personas/policy-maker.jpg)
+
+Additional support providers (training and technical maintenance):
+![Additional support providers](images/personas/other-support-providers.jpg)
+
+## External personas from governing body
+
+Data downloader/analyst (external to DLUHC):
+![Data consumer](images/personas/data-consumer.jpg)